commercial PHOTOGRAPHY

IN ESSENCE COMMERCIAL PHOTOGRAPHY IS USED TO SELL OR PROMOTE A PRODUCT OR SERVICE.

Commercial photography involves making photographs for commercial uses for organisations, could be major corporations, small or medium enterprises or individual entrepreneurs. Commercial photographs are often used for promotional marketing of a business including website placement, advertisements, product previews, and business marketing material.

RESIDENTIAL REAL ESTATE

Durban photographer, virtual tours, real estate

THE PURPOSE OF REAL ESTATE PHOTOGRAPHY IS TO SELL HOUSES!

In real estate, a captivating image can sell a property and be worth thousands to the seller. 

Residential photography includes apartment units, single-family homes, townhomes, multi-family units, and luxury properties. Not only do professional photographs help you sell your home quickly, but it can also help you get a better deal.

Most residential real estate photography includes exterior and interior images, with an increasing demand for 3D virtual tours as well.

COMMERCIAL REAL ESTATE

Durban photographer, virtual tours, real estate

GOOD REAL ESTATE PHOTOS ENGAGES CLIENTS MORE.

Commercial real estate photography includes retail, office, industrial, and institutional properties.

This photography includes exterior and interior images with an increasing demand for virtual tours as well. Similar to commercial real estate photography is architectural photography where a photographer photographs buildings and structures in a professional capacity. 

Commercial real estate photographs are often intended for commercial purposes, for the owner or developer to publish project portfolios, online or printed brochures.

LODGES & HOSPITALITY

82% OF ALL TRAVEL BOOKINGS ARE DONE ONLINE!

Durban photographer, virtual tours, real estate

PHOTOS SHOULD CAPTURE THE MOOD, MAKE GUESTS FEEL WELCOME.

82% of all travel bookings around the world take place online without human interaction.

This tells us that it is now more important than ever before for lodge and hospitality owners to have good professional looking marketing photos, virtual tours and video that shows their lodge, hotel or venue off to get the advantage. A good image can be worth more than a thousand words.


A BOOKING CAN BE SECURED OR LOST WITH POOR PHOTOGRAPHY.

Lodge and Hospitality photography fits in great with my real estate and interiors experience and my involvement in wildlife commercially. Professional photos together with the 3D Virtual Tours is a great way to introduce your establishment to the world.

My approach with a new lodge commission is to establish who the clientele are followed by what the establishment goals and brand is, then bring that together in the photos I create. I also assist with staging on request. A key element is identifying key angles and shots to bring the best out of the images.

CORPORATE, PRODUCT & EVENTS

Durban photographer, virtual tours, real estate

PHOTOS ENABLE YOU TO SHOW YOUR CLIENTS AND CUSTOMERS WHAT YOU HAVE TO OFFER RATHER THAN TELL THEM.

Corporate photography is what businesses use to capture images of their brand, products, services, and employees.

Corporate photography plays a crucial role during the key events of a company, and can have a lot of other functions as well. Product Photography is to lead prospective customers from an initial awareness of the product to the prospect of making a purchase.


PRODUCT PHOTOGRAPHY IS A COMBINATION OF MARKETING AND ART.

Products need to be photographed in such a way that they look both visually pleasing and purposeful. Product photography is normally only the first step. A photographer will provide a clean image to a client who then uses a graphic designer to complete the campaign. The bottom line is that photographs help in effectively promoting a company's products or services in the media with impactful presence in advertisements, organisation brochures, social media and tabloids.

INDUSTRIAL

Durban photographer, virtual tours, commercial photography

THE END RESULT IS NORMALLY THE SAME, PHOTOGRAPHS HELP IN EFFECTIVELY PROMOTING A COMPANY'S PRODUCTS OR SERVICE.

Simply put industrial photography is photography serving the industrial business sector: engineering, construction, manufacturing and the like.

It is really a broad range of industries from really heavy duty mining and other hazardous industries to delicate manufacturing of components to everything in between.

The end result is normally the same, photographs help in effectively promoting a company's products or services in the media with impactful marketing and promotional presence in advertisements, organisation brochures, social media and tabloids.

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